Freezer Finds : Preheat the oven: Richmond is having a peak frozen pizza moment. Locally made frozen pizzas abound in Richmond. (Photo courtesy Billy Pie) An ice-cold pizza craze is taking over Richmond. The capital city is home to several burgeoning frozen pizza brands, many born of pandemic pivots as ways to save inventory, grow sales and expand options for folks dining at home. But the easy, pop-in-the-oven pick-me-ups have stuck around. From Chicago deep-dish and hand-tossed sourdough to neo-Neapolitan and vegan varieties, frozen pizzas are packing the coolers at an array of local establishments. Billy Pie For over two decades, baker Billy Fallen supplied Richmond’s eateries and grocers with remarkable sourdough bread, pasta, and pizza. In the fall of 2023, he left the restaurant world to focus on a veritable frozen pizza factory. Getting the scale-up just right has been his work. "Whether you're making 50 or 100 pizzas a night in a pizzeria, or you're making 1000s a...
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Pizzalicious history and popular culture